In one of my regular ‘inspiration sessions’ (translation –
sitting in a coffee shop catching up on my online reading) I came across an
excellent commentary on the state of arts criticism in Australia. In CringeFestival, published in Kill Your Darlings’ online theatre and performing arts
column, Jane Howard bemoans the proliferation of unpaid reviewers that clog
our media, observing that few writers are actually fulfilling the brief of
‘critic’.
In summary, Howard believes that the current practice of
paying reviewers in tickets alone has lowered the standard of our critical
culture. Reviews have become less a platform for unpacking performances and
prompting deep pondering, and more a tool for promoters to pimp their
productions. Potentially problematic – yes indeed.
A similar view was articulated by Andrew Stafford in his
blog (and later as a column for Mumbrella) back in November 2013. A music
journalist of 20 years, Stafford confided in his post that he had turned down a
role as music writer for The Daily Review, despite his adoration of the site’s
parent publication, Crikey. Why this decision? The monetary compensation
offered for the position was zero.
Stafford argued, and quite rightly I would suggest, that a journalist
of his experience and renown should be appropriately remunerated for his
skills. He would bring eyeballs and a level of quality to the then fledgling online
magazine; surely these would be things The Daily Review would consider worth
paying for? Apparently not.
Aside from the obvious reason (needing to put food on his
table), Stafford said he felt that working for free would make him ‘complicit
in undermining’ the careers of his peers and colleagues. He felt that media
outlets which purport to provide quality content should be able to afford to
pay the people best qualified to do the job.
I myself am operating on the ‘will work for tickets’ model
right now. Having eschewed the corporate nine-to-five for an as yet to be
determined career in the writing field, I naturally looked to write about what
I know. And as a graduate of theatre studies from QUT, and a some-time amateur
actor, I thought reviewing theatre could be a good first step.
Once I started digging, I uncovered numerous online
publications who were prepared to ‘pay’ me to publish my critical thoughts. I
have signed-up to write for a few of these sites, and so far have been treated
to a number of free nights out. But in much the same way as I did when I worked
as a finance trade journalist receiving regular invitations to media briefings
in five-star restaurants, I have realised that such invitations have the
potential to cost me my integrity. We’ll give you a five course meal with matching
wines, provided you write up our latest product. Or, we’ll give you and your
partner a free ticket to opening night, provided you say how fabulous we are. Power
corrupts, and all that.
However, I would like to think that within this new world,
where everyone literally can be a critic, those who genuinely have something to
say will rise to the top. We pick and choose who to follow on Twitter, because
we are entertained and interested by what they have to say (in a few short
characters no less). We can select our favourite news topics or publications on
Flipboard. And we subscribe to bloggers whose words resonate through the noise
of our daily lives. You can build your own audience – provided you know who
that audience is.
As any good marketer (content or otherwise) will tell you,
there’s no point shouting your story from the roof-top if your target audience
resides in an underground tunnel. In the same way, not everyone wants to read
an effuse opinion piece with obscure 1940s pop culture references which
challenges their very hipster existence; some people just want to know whether
something is worth the price of admission.
I do think there is an audience for the kind of critical
commentary for which Howard laments. Kill Your Darlings is one rallying point.
The Australian Book Review is another. But I also think that those of us who
are working for nix need to do our bit too. We need to push ourselves harder,
polish and edit our own work. Write often, sure, but write well. Engage with
other commentators, share their thoughts, even (or especially) if they differ
from yours. Build your own audience, one which truly represents the people you
want to speak to. And spread the critical word.
Thank you Ms Howard – challenge accepted.